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How to Research Potential Cross-Marketing Partners

You are marketing a business, and you like the idea of forming marketing alliances with other businesses. You want to build a community of other influencers or micro-influencers boosting your voice,...

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Should You Market Before Your Rebrand?

In the past few months, I have had a couple of conversations with clients that made me realize that rebrands are a confusing thing.  When you have a rebrand coming up, understanding the timing of it...

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Are Vanity Metrics Worthwhile?

Have you noticed that – with certain types of marketing – there is an emphasis on having a flashy number or a volume of validation, but it doesn’t always translate to a similar increase in volume of...

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When is Cold Outreach Worthwhile?

In marketing, you often hear about how important it is to stay in touch with the people already in your pipeline. If you are familiar with the Pareto Principle, you know that 80% of your sales comes...

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Do You Need a Niche Market?

Marketing experts don’t always share the same philosophies when it comes to how to approach marketing. One area in which I have seen some division is the idea of niche marketing. Do small businesses...

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Afraid of Negative Engagement on Your Marketing Channels?

Many of the ways that you could market your business open you up to receiving feedback from the audience receiving your message. For some business owners, the idea of creating conversation with your...

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The Anatomy of a Marketing Campaign – National Donut Day Case Study

When I talk to clients about planning for their upcoming marketing campaigns, I often find myself asking them how they can “squeeze every last drop” out of the opportunity. Small businesses tend to...

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The Building Blocks of a Brand

Whether you are creating a brand for the first time or rebranding, there is a lot to consider in the image you are trying to construct for your audience. Business owners often feel overwhelmed at the...

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Using Influencer Marketing for Your Business

I often have clients tell me that they want to leverage influencer marketing in their marketing strategies. Usually, when this comes up in a session, my clients make it sound like an easier solution to...

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