Using Influencer Marketing for Your Business
I often have clients tell me that they want to leverage influencer marketing in their marketing strategies. Usually, when this comes up in a session, my clients make it sound like an easier solution to...
View ArticleThe Building Blocks of a Brand
Whether you are creating a brand for the first time or rebranding, there is a lot to consider in the image you are trying to construct for your audience. Business owners often feel overwhelmed at the...
View ArticleThe Anatomy of a Marketing Campaign – National Donut Day Case Study
When I talk to clients about planning for their upcoming marketing campaigns, I often find myself asking them how they can “squeeze every last drop” out of the opportunity. Small businesses tend to...
View ArticleAfraid of Negative Engagement on Your Marketing Channels?
Many of the ways that you could market your business open you up to receiving feedback from the audience receiving your message. For some business owners, the idea of creating conversation with your...
View ArticleDo You Need a Niche Market?
Marketing experts don’t always share the same philosophies when it comes to how to approach marketing. One area in which I have seen some division is the idea of niche marketing. Do small businesses...
View ArticleWhen is Cold Outreach Worthwhile?
In marketing, you often hear about how important it is to stay in touch with the people already in your pipeline. If you are familiar with the Pareto Principle, you know that 80% of your sales comes...
View ArticleAre Vanity Metrics Worthwhile?
Have you noticed that – with certain types of marketing – there is an emphasis on having a flashy number or a volume of validation, but it doesn’t always translate to a similar increase in volume of...
View ArticleShould You Market Before Your Rebrand?
In the past few months, I have had a couple of conversations with clients that made me realize that rebrands are a confusing thing. When you have a rebrand coming up, understanding the timing of it...
View ArticleHow to Research Potential Cross-Marketing Partners
You are marketing a business, and you like the idea of forming marketing alliances with other businesses. You want to build a community of other influencers or micro-influencers boosting your voice,...
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View ArticleFour Ways to Do Market Research
One question that often comes up for businesses during a pre-launch phase (for the entire business or for a new product or service) is how to research the market for it. Many business owners have heard...
View ArticleThe Power of Welcome Sequences
When a person subscribes to your list, what do you do? Of course, the long-term plan with your subscribers is to add them into your regular content marketing – email marketing / newsletters or even...
View Article3 Tips for Networking on LinkedIn
Depending on what kind of business you have, LinkedIn can be a great place to network to make B2B connections. Like with any other kind of networking, there are different approaches you can take even...
View ArticleThe Ethics of Marketing
I recently had a conversation with a friend, client, and fellow business owner about the ethics of marketing, and I thought it was an interesting topic to explore more in a blog. While this perhaps is...
View ArticleDuplicate Content – Reusing Blogs
Maybe you have heard that it is a good idea to add content to your website on a regular basis. You like the idea of giving your audience new things to read when they get to your website – or...
View ArticleText Marketing to Reach Your Audience
When it comes to staying in front of your audience, text marketing is an option I have not previously explored in my Marketing Tips of the Week. Yet, it is one that has become more popular over the...
View ArticleSaying the Perfect Thing to Your Audience
An important topic came up this week with more than one client, and – as I sit with it – I realize how often this same concern has come up with others over the years. I am constantly encouraging small...
View ArticleWho Do Your Clients Think You Are?
This month I have been working with a client to figure out if how they see themselves aligns with how their clients see them. This is a long-standing business that has been out in the marketplace for...
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