5 Website Pages Every Business Needs

Most business owners struggle with the question — what information should my website have? In this post we’ll answer this question by looking at the 5 pages every website needs.

Web design alone isn’t enough, you need good content to grow your business online. Let’s look at what I mean by good content.

What is good content?

• Good content answers your visitor’s questions, builds trust, clarifies objections and helps generate leads & inquiries.
• Good content is great for SEO. High quality, non-duplicate content can vastly improve your search engine rankings.
• Good content adds to your brand value. You can position your brand as thoughtful or friendly, innovative or traditional based on the content you add to your website.

There are many tools available which you can use for various content creation tasks like:

• Keyword research tools for coming up with relevant content ideas for your niche.
• AI writing tools for writing blog articles or product descriptions.
• Blogger outreach tools to promote the published content via link building or influencer outreach.

Pages every website should have

According to Neilson Norman, users often leave web pages in 10-20 seconds, but pages with a clear value proposition can hold people’s attention for much longer.

Once you know the purpose content serves, you can go ahead in your web design process and start adding pages to your website. For that you’ll need to know what pages your website should have. Here’s a list.

1. The Home Page

The home page is the most important page of your website. It is the first point of interaction with your business.

The purpose of your home page is three-fold:

1. Quickly explain what you can do for the visitor.
2. Provide ways for visitors to contact you immediately, if they wish to.
3. Send the visitor to your products/services page to know more.

Home page content: Quickly explain who you are, what you do and who you do it for. Give a list or products/services you offer. Provide strong call to actions for visitors to contact you or know more about your products.

2. The About Page

The about page is the second most visited page after your home page. Contrary to its name, the about page shouldn’t be about your business. It should be about your customers. It should:

1. Explain why the visitor should choose you instead of the competition.
2. Build trust.
3. Send the visitor to your products/services pages.

About page content: Tell about the problems you solve and your USP. Compare your business with your competition. Add testimonials, awards & recognitions. Include links to your products/services pages.

According to Copyblogger, here are the top 7 mistakes people make on their About pages.

3. Product/Service Page(s)

Depending on the products (or services) you have, you can choose to have a single page that lists all your products or have a separate page for each product.

The purpose of your product page is to:

1. Sell your product/service.
2. Build trust.
3. Get the visitor to buy (or inquire about) your product.

Products page content: Include photos, benefits, features of your product. Add 1 or 2 testimonials of past customers. Add strong call to actions to make the visitor buy (or inquire about) your product.

4. The Portfolio Page

The portfolio page is your chance to showcase your work. It gives prospective customers a taste of your work. Depending on what you offer, your portfolio may contain images, videos or case studies.

The purpose of your portfolio page is to:

1. Showcase your work to prospective customers.
2. Build trust.
3. Have them inquire about your products/services.

Portfolio page content: Include samples of your work with images, videos or case studies. Build trust with customer testimonials. Add strong calls to action to send visitors to your contact page.

5. The Contact Page

Your contact page exists for one simple reason — make it easy for a prospective customer to get in touch with you.

Contact page content: Include a contact form, email address, phone number, physical address and working hours. Include a map & direction, especially if you’re a local store.

Conclusion

The 5 pages every website needs are — home, about, product/service, portfolio and contact. Each page serves a definite purpose. Adding purposeful valuable content to these pages will bring you more traffic, leads and sales online.

Vaishali Badgujar is a content marketing specialist. She writes about SEO and Content Marketing at Growthwonk.com 

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