3 Must-have Tools for Soliciting Sponsors
You have an event, a podcast, a campaign, or something else that attracts an audience. Your programming captures the eyes and ears of a target market, and your brand keeps them interested. Now, you...
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User Experience: What It Is and Why You Should Care
User experience (UX) is defined as “Every aspect of the user’s interaction with a product, service, or company that makes up the user’s perceptions of the whole. User experience design as a discipline...
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5 Website Pages Every Business Needs
5 Website Pages Every Business Needs Most business owners struggle with the question — what information should my website have? In this post we’ll answer this question by looking at the 5 pages every...
View Article6 Reasons to Create a Course for Your Business
Online courses have become a more popular option – both for course takers and for business owners – in recent years, and a variety of online course platforms have sprung up to accommodate this growing...
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Networking During a Pandemic
Enjoy this week’s guest post by Clare Parfitt, graphic designer! As a business owner, the most formidable challenge I have experienced with working for myself is marketing. There are multiple methods...
View ArticleHappy Customers and Managing Expectations
The saying goes that happy customers are the best marketing opportunity for your business. When you operate a small business, you strive to create good relationships with your prospects and customers...
View ArticleCase Studies – A Good, but Risky, Marketing Approach
When it comes to marketing techniques that can push someone from thinking about buying to making the sale, one approach that can be effective is using case studies. While this approach may work for...
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5 Ways to Remain Sane and Strategic when (Virtually) Networking
Enjoy this week’s guest post by Shanna Kabatznick! The networking world we once knew has changed; there are now more opportunities to connect with others worldwide. While that is correct, and there is...
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Mobile Optimization: Best Mobile First Practices to Keep in Mind
Enjoy this week’s guest post by Sarah Munn of Phoenix Web Design! In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers that reviews technology trends had a bold prediction, “Mobile to...
View ArticleThe Olympic Approach to Brand Development
For years, I worked in the field of major international sport events, such as the Olympics and the Rugby World Cup. There are aspects of operating a business of that size that are not comparable to...
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Reimagining My Business to Spark Joy
Enjoy this week’s guest post by Jodi Bogart! At the beginning of the year, I was feeling a strong desire to make changes to my business. For fun, I decided to get a psychic reading. I’m sure that...
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Calculating Your Home Office Expense Deduction
Enjoy this week’s guest post by Candy Messer! Are you an entrepreneur using a home office for business purposes? Are you aware of the deduction allowing you to expense the use of this space, and that...
View ArticleThe Marketing Strengths of Introverts and Extroverts
Who is a better marketer? An introvert or an extrovert? Business owners come in all personality types, and, at the end of the day, you have to tell the world about your business somehow if you want...
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The Basics of Payroll Taxes
Enjoy this week’s guest post by Candy Messer! If you are hiring an employee, one of the financial requirements you are responsible for undertaking on behalf of your company is the collection and...
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5 Reasons Your Offline Creative Business Must Have an Online Presence
Enjoy this week’s guest post by Andrea Bogart! Why You Should Start Doing Business Online Beginning an internet business demands the same – or more – attention as starting a physical company but is...
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How to Simplify Your Quarterly Planning and Create Your Most Profitable...
Enjoy this week’s guest post by Kristen Westcott! A lot of people fall into the trap of spending more time planning than actually executing their tasks. This makes planning seem unnecessary, overly...
View ArticleThe #1 Rule for Blogs
Blogs are one of my favorite topics for presentations. So many business owners are reluctant to incorporate blogging into their marketing strategies, and I like to shine a light on the role that blogs...
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How the business I started on maternity leave grew up alongside my family
Enjoy this week’s guest post by Jen Taylor! I think a lot of us mums have been there on maternity leave wondering how we are going to manage things once we are back at work. Whether it’s a case of not...
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SEO 101
Enjoy this week’s guest post by Carolyn Josephs! What is SEO? SEO stands for search engine optimization. It’s the practice of increasing both the quality and quantity of website traffic as well as...
View Article5 Ways to Cross-Market with Other Businesses
One of my favorite suggestions for small businesses on a budget looking to maximize their reach and attract new customers is to cross-market with other businesses. No matter what size your business or...
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