Enjoy this week’s guest post from Maryn Mcdonnell to find out how to enhance your online presence for your business!
Building an online presence is a key strategy that brings you closer to your audience. It is a platform that helps you convey your ideas to that audience, aiming at luring them to visit your website for further engagement. Without proper ideas, you can render your labor effortless. But when you use the right tactics, you could move to the next level in your business. Take a look at how you can use these strategies effectively to benefit your business.
Choose the right time to post your ads
It makes no sense to post an ad when the online community is inactive. Your advertisement should go up when the users are most interactive. According to research, people are most active on social sites from 9 am – 3 pm. However, the peak times when people engage on social media is during breaks. So, if you post your ad around 11 am and 1 pm you are bound to increase your online presence.
Mobile and PC targeting
The use of mobile devices to surf the internet is more prevalent as opposed to desktops. This is because just about anyone can access a mobile device. As such, it is essential to optimize your ads for these mobile gadgets to ensure that this audience is not left out.
Take advantage of geolocation settings
Narrowing down your target to people within your jurisdiction ensures you get correct data for any research you conduct. This way, you know what steps to take so as to optimize your ads to make them more effective. In addition to geolocations, incorporate dayparting into your campaigns. This tool enables you to drive traffic to your site during specific times of the day. Therefore, you do not waste your efforts and you ensure that the right audience receives the message as soon as you post it.
Ad extensions are also useful
Ad extensions offer more information about your business, which would help your potential clients find you quickly. This could include things like your location, contacts, links to landing pages, addresses and much more. Make sure you do not add extensions for the sake of it. They must add value to the advertisement.
New keywords perhaps
It is evident that you and other internet users have exhausted the existing keywords. Therefore, using these keywords in SEO optimization may not work since a thousand other websites have utilized them. Looking for newer ones offer you the chance to stand out, especially since you will not be competing for attention with many other websites.
Make a list of negative keywords
One thing that can render your efforts fruitless is a negative word. If you do not filter such words, then irrelevant results will appear when anyone searches for services and products with similar keywords as yours. So for example, if you sell designer clothes, make a list of negative words that include cheap and second-hand garments. Once you do this, filter all such words that may not make sense to your niche.
Say goodbye to landing pages
It makes no sense to redirect a client to a landing page, where they have to find your contacts before accessing the services. Some people find this tedious and they abandon the process midway. This is bad news for any business that wants to increase its online presence. Rather than take your customers through a long process, use call-only campaigns that allow your clients to make calls directly from your advertisements.
Google ads and search engine optimization
SEO and Google Ads management for business are also a good option. Your business appears on the first page of the search engine. Such an option makes you the priority, now that people are more likely to click on the website if it appears on the first page on Google.
Wrap Up
Make use of these SEO and PPC strategies for your business. However, if your brand is an established one, but you do not yet have an online presence, these strategies can still work perfectly. Use a combination of these strategies so you can get the best results. Also, research widely on this before you implement the strategies, and make sure you bring a guru on board for the best results.
Maryn Mcdonnell is a creative content writer. She spends her days working closely with many entrepreneurs and creative thinkers internationally. Her interests include travel, self-improvement, and technology. Find Maryn on Twitter @MarynMcdonnell.
The post SEO and PPC Tips to Enhance Online Presence for Business appeared first on Melissa Forziat Events and Marketing.