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Making The Jump Into Creative Entrepreneurship
Enjoy this week’s guest post by Tash Harris! A Thyroid Journey Last year, I made a profound decision. I leaped out of my full-time teaching career to embrace my dream of working as a creative...
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What’s in A Name: Tips for Naming Your Small Business
Enjoy this week’s guest post by Julie Basello! Coming up with a name for a business seems like a simple thing. But the name of your business is a decision you’ll have to live with for a long time....
View ArticlePros and Cons of Linktree
In some online spaces, there is an uptick of business owners using Linktree as a digital tool to share multiple links (or multiple calls to action). For a platform like Instagram, where you are...
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Managing the Entrepreneurial Mindset – A Personal Story
Enjoy this week’s guest post by Carol Ebert! What happens when you have the mindset of an entrepreneur, a big picture thinker and you are always seeing yourself being successful in the future – in...
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5 Mistakes to Avoid when Hiring a Product Photographer
Enjoy this week’s guest post by Ella Sophie! Hello readers! I’m Ella Sophie, I’m a professional photographer specializing in creating images that empower women and women’s businesses. I’m back to...
View ArticleWhat is Your Brand?
Your brand: One of the facets of a business that seems mystical and overwhelming, but doesn’t have to be! Over the years, I can’t tell you how many questions I have gotten from businesses about what...
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Is Hiring a Virtual Assistant Right for You?
Enjoy this week’s guest post by Meghan McClendon! Are you working longer hours than you want? Are you spending too much time on tasks that somebody else can take care of? Are you forgetting to...
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Your Guide to Corporate Branding Using Fine Art
Enjoy this week’s guest post by Andrea Bogart! How Adding the Right Artwork to Your Business Can Enhance Your Brand Image and Generate Revenue What an exciting time it is starting and building a...
View ArticleThe Role of Gifting in Your Marketing Plan
When you think of marketing, what is the first thing that comes to mind? For so many small business owners I meet, they name tactical approaches like social media or newsletters first. Offline forms of...
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3 Common Myths About Virtual Assistants
Enjoy this week’s guest post by Meredith Raber! A virtual assistant is an independent contractor that provides services such as general administration, social media marketing or website assistance to...
View ArticleThe Yellow Pages Effect – Keeping Up with Your Audience’s Whereabouts
When was the last time you used a Yellow Pages book? Once a staple in every home in the US, it isn’t nearly as easy to find this resource anymore. As the world went digital, new tools became...
View ArticleQuantitative Marketing vs. Relationship Marketing
An opportunity came up recently for me to write a chapter in a business manual about marketing strategy – particularly how it relates to formal business plans. It was a great opportunity, and I was...
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11 Essential Skills for the Entrepreneur
Enjoy this week’s guest post by Dr. Michele D’Amico, CPC, CELC! There are certain types of people who can take the heat of being an entrepreneur. If you’re reading this, you may be one of them or are...
View ArticleThe Difference between Newsletters and Emails
One of my personal favorite parts of a marketing plan is the part where you focus on retaining leads – a part that so many small business owners neglect. A method that I often recommend to start...
View ArticleIs Social Media Marketing Mandatory?
I speak to hundreds of small business owners about marketing each year, so the trends in their questions and concerns are easy to spot. When it comes to microbusinesses, although there are those who...
View ArticlePlanning a Connection Between Your Marketing Campaigns
One thing I have noticed among many of my small business marketing clients is the tendency to think of marketing as one campaign at a time. They will have an idea for a campaign or an event – something...
View ArticleMaintaining Client Confidentiality while Marketing Success Stories
Different marketing approaches attract different buyer personality types. For some kinds of buyers, hearing (or seeing) the journey of an example client helps them imagine the journey they would be on...
View ArticleWho Do Your Clients Think You Are?
This month I have been working with a client to figure out if how they see themselves aligns with how their clients see them. This is a long-standing business that has been out in the marketplace for...
View ArticleSaying the Perfect Thing to Your Audience
An important topic came up this week with more than one client, and – as I sit with it – I realize how often this same concern has come up with others over the years. I am constantly encouraging small...
View ArticleText Marketing to Reach Your Audience
When it comes to staying in front of your audience, text marketing is an option I have not previously explored in my Marketing Tips of the Week. Yet, it is one that has become more popular over the...
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