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Entrepreneur’s Guide to Social Media Sponsorship Rules
Enjoy this week’s guest post from lawyer, Keren de Zwart, and learn about social media sponsorship rules. Whether you’re the business owner pitching the product or service or the influencer getting...
View Article3 Ways Your Team Is Part of Your Marketing Plan
When you think about your marketing plan, what is the first thing that comes to mind? Is it the upcoming campaigns? Sales drives? The platforms you are using? The content you are developing? Well,...
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Graphic Design: When to Go DIY and When to Hire a Designer
Enjoy this week’s guest post from Catherine Lee of Horse Sense Content Creation as she helps you explore the signs you can do graphic design in house or if it’s time to hire a designer. If you’re a...
View Article3 Ways to Track Your Ad Performance
When it comes to advertising, most small businesses do not have a lot of money to throw around. You want to make sure that any budget you put toward advertising is going to good use. How do you...
View Article4 Elements to Experiment with in Your Digital Ads
When you make the decision to advertise, your decisions aren’t done. Successful advertising involves constant experimentation. There are many factors that go into a productive ad. As you try out...
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Top 10 Critical Competencies of Great Leaders
Enjoy this week’s guest post from Executive & Leadership coach, Michele D’Amico, and learn the top ten critical competencies of great leaders. Great leaders share many common traits. Though...
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How to Measure the Level of Engagement at Your Event
Enjoy this week’s guest post from conference production designer, Maxwell Donovan, and learn how to measure engagement at your event. According to Adstage, 68% of business-to-business marketers utilize...
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Why You Should Have A Strategic Business Plan
Enjoy this week’s guest post from Doctor of Management in Executive Leadership, Jennifer Capler, and discover why you need a strategic business plan. A traditional business plan has previously only...
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Get Help and Grow Your Business
Enjoy this week’s guest post from Virtual Assistant, Naomi Latorre, and consider how you can get help and grow your business. As a business owner, you face all kinds of challenges on a day-to-day...
View ArticleSocial Media Tips for Seasonal Businesses
If you have a seasonal business, your business operations are tied to the cycles that your business goes through in a year. But that doesn’t mean that your marketing matches the same seasonal...
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Changing Your Business Model: Turning Roadblocks into Avenues
Enjoy this week’s guest post from Terry Gifford and learn how she changed her business model to reach success. There is a scene in my favorite musical, The Sound of Music, where Maria is leaving the...
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Document Translations Can Help Increase Your Global Market Share
Enjoy this week’s guest post from founder and CEO of EPIC Translations, Mostansar Virk, and discover how document translations can help your business. Does your company operate in multiple countries?...
View ArticleThe Positive and Negative Angles of Your Marketing Message
When you are marketing a business, there are numerous ways you can approach your message. Even when you are marketing the same offering in the same season to the same target market, you have options....
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Four Major Reasons We Fail to Reach Our Goals
Enjoy this week’s guest post from blogging and Pinterest pro, Julie McNulty, and let’s reach our goals, today! So you’ve got a big dream and you’ve set some goals – you just haven’t reached them yet....
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Logo Design: Your Company’s “Billboard” by Clare Parfitt
Enjoy this week’s blog post by graphic designer, Clare Parfitt, and learn about the power of logo design for your business. Reflections on Logo Design A logo is the “billboard” of your company. It...
View ArticleIs Brand Awareness Measurable?
The concept of measurable analytics for marketing has a tendency to divide small businesses into two camps: Those who don’t even think about measuring their marketing and those who firmly ask exactly...
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Intuition in Business – Your Secret Weapon for Success
Enjoy this week’s guest post, from Ben Sowter, on how your intuition in business could be your secret weapon. Have you ever had one of those days where nothing seemed to go your way? Did you wish you...
View ArticleSmall Business / Non-profit Tips for Surviving COVID-19
This Marketing Tip of the Week is going to be different. This is a public service announcement for small businesses, non-profits, event organizers, farmers markets operators, trade show organizers,...
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How to CONFIDENTLY hit your income goal in the next 30 days!
Enjoy this week’s guest post from Brooke Allison, Achievement Strategist, and learn how to reach your income goal in the next 30 days! Are you ready to achieve and surpass your income goal in the next...
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The Blessings of being a Late Bloomer
Enjoy this week’s guest post from LaKeisha Muhammad, coach and author, to find out the blessings of being a late bloomer! I want to share an inspiring message with other late bloomers just like me. It...
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